InterStark Media offers a full range of marketing research services in a wide variety of research categories and industries. Our core competencies are in two market research specialties.
Customer Satisfaction & Loyalty We specialize in helping companies with customer satisfaction measurement by developing and deploying a finely tuned customer satisfaction questionnaire. We offer state-of-the-art interviewing and data collection, and on-site project management.
InterStark Media is experienced in creating a transaction-based customer service tracking program or a periodic relationship survey to take the pulse of the customer. We are experienced in developing and executing surveys with prospective, competitive, new and current customers. InterStark Media can help you create or revise a high-quality baseline and tracking program optimized for performance improvement. We realize organizations communicate in different ways and we will work closely with you in developing user-friendly reports that get used.
Brand Research & Consulting Brands play a critical role in purchase decision-making. They are the customer-facing expression of your business strategy. So why do so many companies know so little about their brands? Whether you are just starting to define your brand or whether you have an established brand that you are managing, accurately and timely information is available through brand research.
InterStark Media's branding research concentrates in six key areas to give you the critical information you need to manage your brand: creating a new brand strategy; understanding how far your brand can stretch; brand architecture; brand management; revitalizing brands and brand positioning.