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Contact your InterStark advisor
or call us for more:
Toll-free (800) 919-8758
Monday - Friday
9:00 a.m. - 3:00 p.m. CT
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Contact your InterStark advisor
or call us for more:
Toll-free (800) 919-8758
Monday - Friday
9:00 a.m. - 3:00 p.m. CT
 | |  | |  | |  | |  |
| Marketing Plans |
customers. Good market research will uncover marketing ideas for new products or
services that are not presently being met.
The first step is a market analysis.
This analyzes the market size, growth characteristics, buying trends and trends for the
future. It profiles the competitors in the market you want to compete in. What are their
strengths, weaknesses and unique selling proposition? What are opportunities are there
that are not being satisfied? Profile your current and potential customers. How do they
make their buy decision? What are they looking for that isn't available today?
Marketing strategies and tactics are your plans to capture a niche or an entire market
segment based on your company capabilities and the needs of the market. Marketing
strategies should include product positioning strategies, pricing, distribution, channel
penetration, advertising, Internet, public relations, tradeshows, use of reps, tele-marketing,
direct mail, etc.
Introducing new products or services to the market is a major stumbling block for most
small businesses. Frequently an aggressive marketing manager will commit to a new
product before it has ever been prototyped.
The new product development process should not be based only on technology and
process capabilities (engineering driven). The new product launch that is based only on
satisfying an un-met market need without taking into account company capabilities is
equally bad (marketing driven). New product introductions need to be a joint venture
between marketing and engineering to be effective.
A well thought out marketing plan is needed in today's world. InterStark Media can help
develop the right plan for your business. We work with you and your staff to create your
own blueprint for success. We work with startup organizations as well as mature
organizations.
The functional marketing areas we address are included below. We provide many of those
services for our clients, however if your strategy points toward a service we do not provide,
we are happy to introduce you to our network of qualified service providers.
services that are not presently being met.
The first step is a market analysis.
This analyzes the market size, growth characteristics, buying trends and trends for the
future. It profiles the competitors in the market you want to compete in. What are their
strengths, weaknesses and unique selling proposition? What are opportunities are there
that are not being satisfied? Profile your current and potential customers. How do they
make their buy decision? What are they looking for that isn't available today?
Marketing strategies and tactics are your plans to capture a niche or an entire market
segment based on your company capabilities and the needs of the market. Marketing
strategies should include product positioning strategies, pricing, distribution, channel
penetration, advertising, Internet, public relations, tradeshows, use of reps, tele-marketing,
direct mail, etc.
Introducing new products or services to the market is a major stumbling block for most
small businesses. Frequently an aggressive marketing manager will commit to a new
product before it has ever been prototyped.
The new product development process should not be based only on technology and
process capabilities (engineering driven). The new product launch that is based only on
satisfying an un-met market need without taking into account company capabilities is
equally bad (marketing driven). New product introductions need to be a joint venture
between marketing and engineering to be effective.
A well thought out marketing plan is needed in today's world. InterStark Media can help
develop the right plan for your business. We work with you and your staff to create your
own blueprint for success. We work with startup organizations as well as mature
organizations.
The functional marketing areas we address are included below. We provide many of those
services for our clients, however if your strategy points toward a service we do not provide,
we are happy to introduce you to our network of qualified service providers.
- Website
- Newsletter
- Collateral Materials
- Media Relations/PR
- Customer/Prospect Database
- Associations
- Advertising
- Direct Mail
- Direct Communication (Sales)
- Writing/Speaking
- Outside Events
- Hosted Events
- Social Media